Client: StPosters
Project: National Poster Campaign (TFI Transport, Dublin)
Year: 2025
Reach: 2.5+ million people
Project: National Poster Campaign (TFI Transport, Dublin)
Year: 2025
Reach: 2.5+ million people
Overview:
In 2025, I was commissioned by StPosters to design a poster for one of their largest campaigns to date. The campaign is currently running across TFI transport routes throughout Dublin, reaching over 2.5 million people.
In 2025, I was commissioned by StPosters to design a poster for one of their largest campaigns to date. The campaign is currently running across TFI transport routes throughout Dublin, reaching over 2.5 million people.
Design Objectives:
The brief called for a bold, high-impact visual that would communicate the campaign’s core message instantly to commuters in motion. With limited dwell time, the challenge was to balance visual intrigue with clarity. The poster needed to be striking from a distance, yet detailed enough to reward a closer look.
The brief called for a bold, high-impact visual that would communicate the campaign’s core message instantly to commuters in motion. With limited dwell time, the challenge was to balance visual intrigue with clarity. The poster needed to be striking from a distance, yet detailed enough to reward a closer look.
Creative Approach:
I focused on dynamic typography and a clean, modular layout to ensure legibility across multiple formats—from roadside panels to interior Luas placements. Colour was used strategically to draw attention and evoke an immediate emotional response, aligning with the campaign’s tone and target demographic.
I focused on dynamic typography and a clean, modular layout to ensure legibility across multiple formats—from roadside panels to interior Luas placements. Colour was used strategically to draw attention and evoke an immediate emotional response, aligning with the campaign’s tone and target demographic.
Impact:
This campaign marks a significant moment in my portfolio, not only because of its scale, but because it reflects my commitment to design that connects—visually, emotionally, and culturally. It was an opportunity to shape the visual landscape of Dublin, even if only for a moment in a commuter’s day.
This campaign marks a significant moment in my portfolio, not only because of its scale, but because it reflects my commitment to design that connects—visually, emotionally, and culturally. It was an opportunity to shape the visual landscape of Dublin, even if only for a moment in a commuter’s day.
