Motoship is an innovative startup in the car-sharing industry, dedicated to providing a seamless, secure, and eco-friendly mobility solution. As a new entrant in the market, Motoship sought to establish a compelling brand identity that would reflect its mission of accessibility, trust, and sustainability.
Challenge:
Motoship needed a comprehensive brand identity system that would set them apart from competitors, build customer trust, and ensure a cohesive visual and verbal presence across all touchpoints. They required:
A modern and recognizable logo
A distinct colour palette and typography
Brand guidelines for consistent messaging
Imagery and tone that resonate with their target audience
Our Approach:
We collaborated closely with Motoship to develop a strong and cohesive brand identity that aligns with their values. Our process included:
1. Logo & Visual Identity
Designed a sleek, symbolic logo featuring a slanted “M” representing mobility and an integrated handshake, emphasizing trust and connection.
A gradient transition from green to orange was used to represent sustainability and energy.
Ensured scalability and clarity with clear spacing guidelines for different use cases.
2. Color Palette & Typography
Developed a bold and energetic colour scheme:
Primary Color: Orange – conveys excitement and accessibility.
Secondary Color: Green – reinforces eco-consciousness and financial trust.
Selected Inter as the brand font for its modern and digital-friendly aesthetic.
3. Imagery & Shapes
Defined imagery guidelines that evoke adventure, security, and experience.
Incorporated brand shapes like rounded rectangles (symbolizing smooth mobility) and circles (representing community and connection).
4. Tone & Messaging
Crafted a brand voice that is cheerful, approachable, and professional.Ensured all messaging was encouraging, positive, and simple, reinforcing Motoship’s commitment to accessibility and sustainability.
Through our branding efforts, Motoship successfully launched with a compelling and consistent brand identity that:
- Clearly communicates its mission and values.
- Establishes trust and credibility in the market.
- Provides a cohesive and professional experience across digital and physical touchpoints.
Conclusion
Motoship’s journey from concept to reality was strengthened by a strategically crafted brand identity. By empowering them with a robust visual and verbal presence, we helped position Motoship as a standout player in the mobility sector. This case study highlights our ability to transform startups into recognizable and trusted brands, ensuring long-term success in their industry.
